The stated customer service value proposition in much advertising and branding endeavours differs from company to company, but fundamentally attempts to suggest to the prospective or current customer that “we are here for you”. We will do things smarter, better, faster and more professionally. We will make it easier for you. We will provide you…
They know their customers. They know what their customers want. They know how to present their products so that their customers will purchase from them. They know the ideal pricing for their products so that they clear their goods daily. ‘Fresh’, ‘freshly cooked’ and ‘relevant’ are the maxims by which they operate. These are the…
Executives and their governing boards, within the current financial turbulence that most companies are experiencing, are being forced to re-evaluate strategies, cut costs and re-deploy employees and other resources to provide some return for shareholders. These leaders seem to be seriously challenged with growing revenue organically and are finding it hard to demonstrate value and…
